Visual Identity & Branding
Kfitness - Fitness & Lifestyle
Branding and customised products for a fitness clothing brand. Visual identity that values movement, energy and vitality, with a vibrant colour palette and dynamic shapes.
Branding SpecializationRecommended Tier: Moca GROWTH
Fitness & Wellness Brand IdentityBrand Systems for Fitness Studios, Activewear & Wellness Ventures.
Move past generic gym aesthetics with an energetic visual identity.
Common situations
Situations in this field
01
Generic aesthetics: cluttered dumbbell logos and aggressive gym cliches.
02
Merchandise: t-shirts, tote bags and other customised pieces that have to look like the brand.
03
Inconsistent rollout: social media, merchandise and printed pieces that look like they belong to different businesses.
What Moca designs
Moca designs visual identities for fitness studios, activewear brands and wellness ventures.
Selected Work
Selected Industry Projects
Visual Identity & Branding
Flexy - Active Wear
Visual identity for Flexy, a high-performance activewear label. The project explores dynamism, comfort and flexibility through minimalist graphics and a contemporary colour palette.
Visual Identity & Branding
Amanda Fantine - Woman's wellness club
Branding with exclusive illustrations and customised products. A club made by women and for women: cool, free, empowered, and keeping their bodies active.
Productized Pricing
Packages & Prices
Published prices, and direct work with the founder and designer.
Moca Launch
A$1,200AUD
Moca Scale
A$3,800AUD
Clear Answers
Frequently Asked Questions
Do you supply production-ready files for activewear and apparel printing?
Customised products such as t-shirts and tote bags are part of Branding, and Moca Launch includes 4 customised assets (digital and/or physical). Tell me what your printer asks for and we'll cover it in the briefing.
How long does a wellness brand identity project take?
It depends on the package and on how quickly feedback comes back. Tell me about your project and we'll agree a timeline together.
Can you assist with studio spatial signage and merchandise design?
Customised products such as business cards, t-shirts and tote bags are part of Branding. Signage isn't a standard deliverable, so ask in the briefing.
Start your project