Moca Studio —
Branding & Visual Identity.
Nice to meet you, we are Moca. We help brands stand out with exclusive branding and visual identity projects that translate their essence in a modern, original, creative, and ageless way.
Creating brands with soul, meaning and positioning.
Moca is a design studio specialising in strategic branding and the creation of ageless visual identities. Founded and led by Gabriela, the designer and creative mind behind the brand, the studio operates from Sydney, Australia, delivering 100% online services for global businesses.
We have always been driven by details, forms, and harmonious compositions. As a studio, we realise that branding goes far beyond a pretty logo: it is the visual materialisation of a business's values, creating genuine connections between brands and people.
We founded Moca with the purpose of simplifying and elevating the presence of small and medium-sized enterprises. Our process is highly collaborative and bespoke. We do not use ready-made formulas; every colour extracted, every symbol vectorised, and every typeface chosen goes through a deep conceptual study.
“We believe in design that endures over time, that removes the noise and highlights what is essential and authentic.”
1. Immersion & Research
I study your market, your audience, and your authentic voice in depth.
2. Creative Alchemy
Magnetic typography, bespoke colour palettes, and exclusive graphic elements.
Our Creative Values
These are the ethical and conceptual pillars that guide every project that leaves our studio.
Listening to Create
A humanised, inclusive, and open workflow so you, our client, feel heard, understood, and represented at every stage. We understand that behind brands there are people, which is what keeps our work light, healthy, and sustainable.
Strategy before Aesthetics
The essence of design is not limited to aesthetics—it lies in generating strategic value. We value the history, trajectory, and message of each client, and it is our mission to represent this through bespoke, high-quality design.
Bespoke & Unique
We steer clear of passing trends or ready-made templates. Every Moca project is uniquely developed and personalised to tell your true story through strategic design, conceived to drive sales, attract your target audience, and stand out from the competition.
Strategic Visual
Identity
At Moca Studio, we develop complete and strategic visual branding ecosystems to position your business uniquely and durably. We specialise in two delivery methodologies to suit different stages of your business:
Moca Launch: Essential Logo & Visual Identity
The perfect ecosystem to launch brands in an agile and strategic manner. Includes primary logo, secondary logo, submark, colour palette, and brand typography.
Moca Growth: Complete Branding & Brand Manual
The ideal and robust solution for established brands requiring official application guidelines. Includes complete identity manual, tone of voice guidelines, photography, and social media styling.
Extra & Complementary Elements
Expand the physical and digital presence of your new identity by adding high-quality, additional artistic services.
Bespoke Illustrations
Exclusive artistic elements created to compose materials, bringing more personality and sophistication to your business.
Patterns & Prints
Development of exclusive repeating patterns for wrapping paper, ribbons, packaging, fabrics, and digital backgrounds.
Physical Collateral
Product design to turn your brand into a functional, memorable, and giftable tactile experience.
Digital Collateral
Structured assets that guarantee visual consistency across the platforms where your brand connects online with clients.
Our Packages
Choose the ideal structure for the current phase of your business.
Currency automatically updated based on your access location
Moca Launch: Essential Identity
The perfect visual identity ecosystem to launch your new brand with assertive and professional positioning. Ideal for startups and new ventures.
- Primary logo
- Secondary logo
- Submark/Logo mark
- Colour palette
- Typography
- Pattern/Print
- 4 customised assets (digital and/or physical)
- Files delivered via Google Drive
- Brand Presentation
Moca Growth: Branding & Brand Manual
Strategic branding development for businesses seeking robust market impact, complete identity rollouts, and the official Brand Manual.
- Everything included in the Launch package
- Comprehensive Brand Guidelines to keep your brand consistent and professional
- Logo usage guidelines
- Colour usage guidelines
- Typography guidelines
- Pattern/Print usage guidelines
- Tone of voice guidelines
- Social media usage guidelines
- Photography style guidelines
Selected Works
Swipe horizontally or use the navigation controls to explore. Click on any project to open the details gallery and view its assets.
Amanda Fantine - Woman's wellness club
RB Cakes & More
Kfitness - Fitness & Lifestyle
Lionnes - Handcrafted linen pieces
Flexy - Active Wear
Feline - Eyes Studio
Feeling Good - Psychology Group
Anutri - Nutrition & Health
HealthyHarvest
Client Testimonials
Read how Moca has helped shape the visual presence of various businesses.
"Working with Moca was a game-changer. She managed to capture the silent essence of our candle brand and translate it into a striking presence that our customers feel when receiving their orders."
"Our coffee packaging became an absolute object of desire on the shelves. Moca's geometric care perfectly conveyed the level of excellence we demand for our speciality beans."
"The customised collateral exceeded our best expectations. The refinement of the hot-stamping and the symmetrical design of the bags transformed our customers' unboxing into an experience of pure luxury."
Answers about our process and deliverables.
We have gathered the main information here so you can understand how we work at Moca and know exactly what to expect from a branding project with us.
Still have any questions?
If your question is not answered here, contact us directly and we will respond as soon as possible.
Contact UsThe turnaround time for a complete branding project is 4 to 6 weeks. This development timeline includes strategic immersion, creative art direction conceptualisation, visual identity asset design, and the consolidation of the official Brand Manual.
The investment for a project at Moca varies depending on the complexity and scope of the assets. We offer two main structured packages: Moca Launch (focused on the essentials for startups) and Moca Growth (complete and strategic for established brands). Detailed pricing and currency conversions are available in our Investment section.
The Moca Growth package includes fundamental brand deliverables such as a brand study, primary logo and variations, corporate colour palette, complementary typography, unboxing experience (bag and tag layouts), corporate stationery guidelines, social media styling, and the official Brand Guidelines (Brand Manual).
Our creative process is divided into four main stages: 1. Strategic Immersion & Diagnosis (strategic alignment of brand positioning), 2. Concept & Art Direction (defining the visual language and moodboard), 3. Design & Development (practical creation of all assets and touchpoints), and 4. Delivery & Integration (sending files in final editable formats and training for correct usage).
Yes, Moca is a global design studio. We serve clients all over the world 100% remotely. Our platform automatically detects your country of access to display and invoice in the corresponding currency, such as AUD (Australian Dollar), USD (US Dollar), or BRL (Brazilian Real).
If the initial proposal does not align with your expectations, the project includes up to 2 rounds of adjustments at no additional cost. We hold live alignment and feedback sessions to refine specific elements of the visual identity until the final result perfectly reflects the planned strategic positioning.