Feeling Good - Psychology Group
Visual Identity & Branding, 2025
Complete branding development and customised products for a group of psychologists catering to children and adolescents.
Available for new branding projects
Moca Studio:
Branding & Visual Identity.
Nice to meet you, we are Moca: Modern, Original, Creative and Ageless.
6+Years of Design
17+Brands Transformed
100%Bespoke Designs
Mind behindMoca Studio
Founder & Designer
Creating brands with soul, meaning and positioning.
Moca is a design studio specialising in strategic branding and the creation of ageless visual identities. Founded and led by Gabriela, the designer and creative mind behind the brand, the studio operates from Sydney, Australia, delivering 100% online services for global businesses.
We have always been driven by details, forms, and harmonious compositions. As a studio, we realise that branding goes far beyond a pretty logo: it is the visual materialisation of a business's values, creating genuine connections between brands and people.
We founded Moca with the purpose of simplifying and elevating the presence of small and medium-sized enterprises. Our process is highly collaborative and bespoke. We do not use ready-made formulas; every colour extracted, every symbol vectorised, and every typeface chosen goes through a deep conceptual study.
“We believe in design that endures over time, that removes the noise and highlights what is essential and authentic.”
1. Immersion & Research
I study your market, your audience, and your authentic voice in depth.
2. Creative Alchemy
Magnetic typography, bespoke colour palettes, and exclusive graphic elements.
“
Creativity is intelligence having fun.- Albert Einstein
MOCAAgeless Identities
Design Studio
MOriginal & Creative
What we believe in
Our Creative Values
Listening to Create
An open, inclusive workflow so you feel heard, understood and represented at every stage.
Strategy before Aesthetics
We value each client's history, trajectory and message, and represent them in the design.
Bespoke & Unique
No passing trends or ready-made templates. Every Moca project is personalised to tell your story.
ServicesFour services for your
Four services for your
brand
Tell me which of these you need, or start from one of the three packages.
01
Branding
Your visual identity: logos, patterns, a brand manual and packaging & unboxing design.
02
Illustrations
Illustrations for your brand and its materials, including a custom illustration library.
03
Typography
Font selection and pairing, chosen from existing typefaces rather than designed from scratch.
04
Colour palette
A bespoke colour palette for your business and audience.
Why Moca
How We Compare to the Alternatives
| Decision Criteria | Moca Studio | Freelance marketplaces | Design agencies | Design subscriptions |
|---|---|---|---|---|
| Pricing | Published price for each package | Set by each seller | Quoted per project | Monthly fee |
| Strategy | Research and positioning come first | Varies | Varies | Varies |
| Deliverables | Listed for each package | Listed per gig | Defined in the proposal | Handled request by request |
| Process | Briefing, concepts, final files | Varies | Varies | Varies |
| Direct Designer Access | 1-on-1 with the founder and designer | Varies | Varies | Varies |
Investment & Deliverables
Our Packages
Pick the package that fits your stage.
Prices in AUD, invoiced in the same currency.
EssentialEarly-Stage Startups
Moca Launch: Essential Identity
A visual identity to launch your brand, for new ventures.
A$1,200AUDOne-off investment
What's included:
- Primary logo
- Secondary logo
- Submark/Logo mark
- Colour palette
- Typography
- Pattern/Print
- 4 customised assets (digital and/or physical)
- Files delivered via Google Drive
- Brand Presentation
Recommended
Brand ManualGrowing & Funded Brands
Moca Growth: Branding & Brand Manual
A brand manual, from logo and colour to tone of voice.
A$2,200AUDOne-off investment
What's included:
- Comprehensive Brand Guidelines to keep your brand consistent and professional
- Logo usage guidelines
- Colour usage guidelines
- Typography guidelines
- Pattern/Print usage guidelines
- Tone of voice guidelines
- Social media usage guidelines
- Photography style guidelines
ExtendedScale-ups & Enterprise
Moca Scale: Brand, Illustrations & Extended Manual
A custom illustration library, packaging & unboxing design and an extended brand manual.
A$3,800AUDOne-off investment
What's included:
- Extended Brand Manual with practical usage guidance
- Custom illustration library
- Packaging & unboxing design files
- Pitch deck template
- Strategy sessions with the founder and principal designer
Build your own
Pick only what you need
Choose one package, or pick services one by one. Your selection goes into the contact form below, and nothing is sent until you submit that form.
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Diagnostic Tool
Find Your Ideal Branding Tier
Answer three quick questions to get a package recommendation.
Step 1 / 3
What stage is your business in?
Portfolio
Selected Works
Open a project to see its images.
Visual Identity & Branding
2025Amanda Fantine - Woman's wellness club
Visual Identity & Branding
2025RB Cakes & More
Visual Identity & Branding
2025Kfitness - Fitness & Lifestyle
Visual Identity & Branding
2025Lionnes - Handcrafted linen pieces
Visual Identity & Branding
2025Flexy - Active Wear
Visual Identity & Branding
2025Feline - Eyes Studio
Visual Identity & Branding
2025Feeling Good - Psychology Group
Visual Identity & Branding
2025Anutri - Nutrition & Health
Client Work
Recent Identities
What each project covered.
Anutri - Nutrition & Health
Visual Identity & Branding, 2025
Complete branding development and customised products for a platform of nutritionists offering consultations and access to healthy everyday recipes.
Flexy - Active Wear
Visual Identity & Branding, 2025
Brand conception and complete visual identity for Flexy, a high-performance activewear label.
FAQ
Answers about our process and deliverables.
Still have any questions?
Contact UsIt depends on the package and on how quickly feedback comes back. Tell me about your project and we'll agree a timeline together.
Moca has three packages with published, one-off prices: Moca Launch ($1,200 AUD / R$ 1.500) for early-stage startups, Moca Growth ($2,200 AUD / R$ 2.500) for brand guidelines and Moca Scale ($3,800 AUD / R$ 4.500) for illustrations, packaging & unboxing design and an extended manual.
Moca sells packages with published prices and listed deliverables, and you work with the founder and designer.
The Moca Growth package includes Comprehensive Brand Guidelines: logo usage, colour usage, typography, pattern/print usage, tone of voice, social media usage and photography style guidelines.
The process has four stages: 1. Immersion & Diagnosis (aligning on your brand's positioning), 2. Concept & Art Direction (the visual language and moodboard), 3. Design & Development (creating all assets) and 4. Delivery & Integration (sending files in final editable formats and training for correct usage).
Yes. Moca works with clients worldwide, fully online. Prices are in AUD outside Brazil and BRL in Brazil, invoiced in the same currency.
If the first proposal isn't right for you, the project includes up to 2 rounds of adjustments at no additional cost. We refine specific elements together in live feedback sessions.