Visual Identity & Branding•2025

Kfitness - Fitness & Lifestyle

About the project

Branding and customised products for a fitness clothing brand. Visual identity that values movement, energy and vitality, with a vibrant colour palette and dynamic shapes.

Applications shown

  • Wordmark
  • K symbol
  • Flower-shaped badge
  • Repeating K pattern
  • Wrapping paper with seal
  • Tote bag
  • Hangtags
  • Blob and wave graphics
Kfitness - Fitness & Lifestyle: Visual Identity & Branding
Kfitness - Fitness & Lifestyle: application 1
Kfitness - Fitness & Lifestyle: application 2
Kfitness - Fitness & Lifestyle: application 3
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