Transparent Branding Pricing Guide (2026)
What each Moca package costs and what it includes, with prices in AUD and BRL.
Why Moca publishes its prices
Branding quotes are hard to compare. In a September 2026 sample of 15 solo designer websites in Australia, 13 showed no price. Moca publishes the price and deliverables of each package up front.
Packages and what's in them
Moca Launch: Essential Identity
Early-stage startups and new ventures.
A visual identity to launch your brand.
- Primary and secondary logos and submark
- Colour palette and typography
- Pattern/Print
- 4 customised assets (digital and/or physical)
- Files delivered via Google Drive
Moca Growth: Branding & Brand Manual
Growing and funded brands.
Brand guidelines, from logo and colour to tone of voice.
- Comprehensive Brand Guidelines to keep your brand consistent and professional
- Logo, colour and typography usage guidelines
- Pattern/Print and tone of voice usage guidelines
- Social media usage guidelines
- Photography style guidelines
Moca Scale: Brand, Illustrations & Extended Manual
Scale-ups and enterprise brands.
Illustrations, packaging & unboxing design and an extended brand manual.
- Extended Brand Manual with practical usage guidance
- Custom illustration library
- Packaging & unboxing design files
- Pitch deck template
- Strategy sessions with the founder and principal designer
Frequently Asked Questions
Why does Moca charge fixed package pricing instead of hourly rates?
A package has a published price and a list of deliverables, so you know the investment before you start.
What happens if I need changes after seeing the first concepts?
The project includes up to 2 rounds of adjustments at no additional cost, refined together in live feedback sessions.
What is included in each package?
Moca Launch covers primary and secondary logos, submark, colour palette, typography, a pattern, 4 customised assets and a brand presentation. Moca Growth covers the Brand Guidelines. Moca Scale covers a custom illustration library, packaging & unboxing design files, a pitch deck template and strategy sessions.